Weekly live calls with Heather
Weekly calls. Bring your profile, your content, the DM that went nowhere, or your pricing question. Live, on camera, with the person who built a firm this way. Recordings stay in the Lounge if you miss one.
COUNSEL LOUNGETHE CONTENT STRATEGY BEHIND $20M+ IN TRANSACTIONS
Get clients from Instagram without ads, an office, or a referral network you don't have yet.
The lawyers getting clients from Instagram aren't luckier than you. They're in the room where it's taught.
Counsel Lounge
BY ICOACHLAWYERS
$49/month
Cancel any time. No contract.
- Weekly live calls with Heather, recorded if you miss one
- The internet lawyer playbook: positioning, content, DMs to consultations
- A room of licensed attorneys and near licensed law students on the same path
- The 10-Item Law Firm Launch Checklist and positioning templates
- Weekly threads on what's working now
- Cancel any time, no contract
Secure checkout on Skool. You'll get access to Counsel Lounge immediately.
Nobody told you the referral network was the hard part.
You have the licence. You can do the work. What you don't have is the thing every established lawyer takes for granted: a steady stream of people who already know they need you.
The old answer was time. Ten years of bar association dinners until the referrals started. The other answer is money. Pay for ads and hope the maths works out.
There's a third way, and it's the one I built my entire firm on. Be findable. Be clear about who you help. Let the right person land on your profile, understand what you do, and reach out. I've never spent a dollar on ads. Every client I've ever had found me on social media.
That's what Counsel Lounge teaches, every single week.
What's inside Counsel Lounge
The internet lawyer playbook
How to position your profile so the right client understands who you help in three seconds. What to post when you have no idea what to post. How to move a DM into a consultation without giving legal advice in your inbox. All of it inside a profession with advertising rules, which is the part every generic social media course gets wrong.
Attorneys on the same path
Pre-launch, just launched, and a few years in. People who'll tell you what actually worked last week, not what worked in 2019. This is the network you'd otherwise spend a decade building.
Templates, threads and the checklist
The 10-Item Law Firm Launch Checklist, positioning templates, content frameworks, and weekly threads on what's working now. Everything lives in the Lounge and stays there.
This isn't a course you'll never finish.
Courses are things you buy and store. A community is somewhere you show up. The value of Counsel Lounge is the live call every week, the attorney who answers your question at 11pm because they had the same one, and the accountability of building in public alongside people who'll notice if you stop.
You don't need a firm to join. You don't need a following. You need a licence, or a clear path to one, and a decision to stop waiting for referrals.
Everything included
- Weekly live calls with Heather, recorded if you miss one
- The internet lawyer playbook: positioning, content, DMs to consultations
- A room of licensed attorneys and near licensed law students on the same path
- The 10-Item Law Firm Launch Checklist and positioning templates
- Weekly threads on what's working now
- Cancel any time, no contract
Counsel Lounge
BY ICOACHLAWYERS
$49/month
Cancel any time. No contract.
- Weekly live calls with Heather, recorded if you miss one
- The internet lawyer playbook: positioning, content, DMs to consultations
- A room of licensed attorneys and near licensed law students on the same path
- The 10-Item Law Firm Launch Checklist and positioning templates
- Weekly threads on what's working now
- Cancel any time, no contract
Secure checkout on Skool. You'll get access to Counsel Lounge immediately.
This is for you if
- You're licensed, or a law student with a clear path to it, and you want clients without an ad budget
- You'd rather build a following than build a referral network over ten years
- You want to be in a room with attorneys doing it right now, not reading about it
- You want to start smaller before committing to a full programme
It's not for you if
- You want someone to run your social media for you
- You're looking for legal advice on your own matters
- You want to lurk without ever posting or asking a question
WHO'S RUNNING THE CALLS
Heather Lee O'Brien, Esq.
Founder, Lee Law Firm PLLC and iCoachLawyers
I failed the bar three times. I worked in legal-tech sales while I retook it, and I studied business on the side because law school never taught it. When I passed in 2023, I launched my firm days after the swearing-in ceremony.
I've never run an ad. Every client came from someone who found me online, understood what I do, and reached out. That's the thing I teach on the calls every week, and it's the only thing I teach that I'm certain works, because it's the only way I've ever gotten a client.
heather.jpg
Launched her firm days after being sworn in
Tens of millions in closed transactions, never in a courtroom
64,000+ followers watch how she built it
Questions, answered
Do I need to already have a firm?
No. Pre-launch attorneys are a large part of the Lounge. The positioning and content work is exactly what you should be doing before you open.
I'm a law student. Can I join?
Yes, if you're on a clear path to licensure. The advertising rules and DM guidance are written for licensed practice, so some of it applies once you're sworn in.
When are the live calls?
Calls happen weekly. Recordings are posted in the Lounge for anyone who can't attend.
What if I can't make the calls live?
Every call is recorded and stays in the Lounge. You can also post your question in advance and Heather will address it on the call.
Can I cancel?
Any time, from inside Skool. No contract, no cancellation call.
Is this legal advice?
No. It's business and marketing education for attorneys, from an attorney. Nothing in Counsel Lounge is advice on your own legal matters, and joining doesn't create an attorney-client relationship.
You already know the law.
Come learn how to get found.
Weekly live calls. A playbook built for a regulated profession. Attorneys on the same path.
Counsel Lounge
BY ICOACHLAWYERS
$49/month
Cancel any time. No contract.
- Weekly live calls with Heather, recorded if you miss one
- The internet lawyer playbook: positioning, content, DMs to consultations
- A room of licensed attorneys and near licensed law students on the same path
- The 10-Item Law Firm Launch Checklist and positioning templates
- Weekly threads on what's working now
- Cancel any time, no contract
Secure checkout on Skool. You'll get access to Counsel Lounge immediately.